
The story behind My Bleeding Days
Hi, I’m B from Core & Floor Restore.
Working with women from all over the world I see time and time again how challenging it is to meet your own needs. I see so many of you doing it all, taking care of everyone else and the guilt many of you feel in having rest. But you deserve self-care. You don’t need permission to rest. You don’t need to feel unsafe, ashamed or incapable when taking a break and replenishing. Rest is a physiological requirement of our bodies.
My Bleeding Days is a jewellery and clothing brand designed to start a conversation around your needs. It’s a symbol, to you and those around you, that you need time to replenish. And that you are so very deserving of this much-needed rejuvenation.
I want to shift the narrative around our cycles from one of shame, guilt and grit to one where you better understand and honour the cyclical nature of your hormones and how you can better support yourself in a way that feels right to you. In connecting with other women in honouring your body and taking care of yourself and the women around you, the whole world will benefit.
Our herstory
When we first got together, my husband would buy me period presents and I hated it. When it came to my bleed, I’d been conditioned to feel grit and determination. I feared vulnerability and would push through, no matter how I felt. But then I became a mother. And the years of little to no self-care rampaged out of me like a wall of fury. Oh, the resentment! Oh, the period pain! (Hello first bleed back postpartum!). It was an incredibly challenging time, emotionally, mentally and physically.
Then I met Lael Stone and we started doing workshops together. Lael would tell the story of how she realised she couldn’t keep being everything for everyone all cycle long. She told us how she shifted the story in her family from grit to honour by lighting a red candle on her mantlepiece at home during her bleed. That way, her whole family knew it was time to take care of their mother.
I immediately requested a red candle for Mother’s Day. My hubby was all for it but couldn’t find one. Then three months later, for my birthday, I asked again but still no candle. What did come though? A shift back to the start of our relationship when my husband had brought love and care to my bleed week in the form of heat packs, chocolates and cuddles. This time, I was full of gratitude as I focused on taking and meeting my own needs. It also started a conversation with my own boys around what was happening in my body and what I needed. They soon learnt that just before and during my bleed I needed more rest, I was less willing to play rough games and more willing to receive their massages, play gently and read stories. It blew me away how creative my eldest became in thinking of new ways we could connect that served us both.
Then one day I was receiving some body work from a woman named Prue and she was wearing a red bracelet to honour her bleed. I instantly fell in love with the idea and how a bracelet can be taken anywhere to symbolise to those outside of my home where I am in my cycle. I loved how it could spark conversations to connect with and support other women.
But I couldn’t find any such bracelet to buy. I then met the phenomenal Lucy Peach at a Women’s Wisdom Summit and it hit me hard and fast that I needed to honour my whole cycle, not just my bleed. I explored the idea with Lucy and told her my ideas for the bleeding bracelet while realising how important this product would be for everyone, not just me…
The Why Behind My Bleeding Days
Why did we all need a way to honour our cycle? Because so much of my work through CFR is centred around birth trauma. Working with families for 17 years I have come to learn that so many of the stories and trauma we hold in our preconception to postpartum periods are from our girl and womanhood wounds. So many of us never met our power at our first bleed, the majority of us do not practise it during our bleeding years and I have watched those who’ve come before me not meet it in menopause. We’re the ultimate good girls, constant people pleasers who have been taught grit and determination, not rest and replenishment. And many of us feel shame and judgement around how we feel at different times of our cycle.
And so from this, My Bleeding Days was born. A brand designed to ensure we meet with our power and shift the cultural messages we have around our bodies from shame and grit to honour and power. In an attempt to omit period and birth trauma and abolish gender inequality. This is our why and we are so thrilled you are here for it!

Meet our family
Jeweller, Camille
Camille is a wife, mother, jeweller, entrepreneur, and post-natal doula—the perfect combination for this brand. Originally from France, she lived in China for over 10 years before moving to Australia two years ago.
Camille has specialised in 14-carat gold-filled jewellery, a material she believes is ideal for bringing meaningful creations to life, for the past 11 years. Each piece of jewellery she designs holds deep significance, reflecting her appreciation for life's small treasures and natural details.
This sense of purpose aligns with her passion for My Bleeding Days, a project that resonates with her connection to womanhood and her values of mindful, conscious living for our health, families, and well-being.
Brand Designer, Bec
Bec has worked with me over at Core and Floor Restore for years now. She’s been with My Bleeding Days from the start and has inspired so many ideas that have gotten us to where we are now. From jewellery and merch to packaging. She is the beauty behind all of what we do here.
Bec is a strategic brand designer, creative problem solver and mum of two. With over 15 years of experience in Sydney agencies and client-side roles, she expertly blends analytical insight with creative intuition to craft brands that truly connect.
Her passion lies in helping purpose-driven businesses gain clarity and communicate their unique value through story-centric branding.
When she’s not in her studio, you’ll find her soaking up the South Coast sunshine with an iced latte in hand, chasing after her two beautiful kids.

My gems
And lastly, I’d also like to honour Jess, Lael, Tracey and my hubby Michael who have been the most incredible supporters from conception of this brand. You’ve been my back bones and I adore each and every one of you!
Join the my bleeding days family
It’s time to shift the story around self-care. For us and future generations.